Dates: March 6, 13, 20, 27, April 3, 10, 17, 24
Time: 6:00 pm-8:00 pm
Location: Digitas, 33 Arch Street, Boston, MA 02110
Instructors: James Hough & Justin Cyganiewicz
Registration Fee: $425 member / $475 non-member
This 8-week course provides the opportunity for advertising professionals in the early-intermediate stages of their career to expand their portfolio through challenging assignments. Projects focus on using techniques to generate ideas and solve problems. Students learn and practice how to develop effective creative solutions to communication problems. Assignments between classes are designed to help students discover how to maximize their own creative potential.
Each week students will present their creative work in class to be critiqued by instructors. The instructors are creative professionals from the region that have worked on national and global brands. They use real world examples to illustrate successful campaign strategies and show how the creative work brings them to life in a variety of mediums.
Classes meet once each week in the evening for two hours over a period of eight consecutive weeks. Space is limited to 15.