Pixels to Ink - A Printing Primer for Graphic Designers

The software graphic designers use today makes it easier than ever to quickly create graphics and layouts that were unthinkable just a decade ago. They look amazing on the screen, but when it comes time to print, things sometimes get a bit messy. What happened to that font? Why are the images so pixelated? These colors don’t look right!

Our session will reorient our digital minds with the analog reality of printing. We’ll discuss colorspace (RGB v. CMYK v. PMS), bleeds, margins, creep, trapping, crops, rich black and all the terminology tossed around the print shop. You’ll learn how to think about printing in a new way that will allow you to set up better files and save yourself and your clients time, money, and frustration.

We’ll be joined by Ron Valentine and Don MacDonald of Quality Graphics in Somerville who have 53 years combined experience in the print industry and have seen nearly every possible printing issue.

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Discounted cost before October 28:
$5 for Graphic Artists Guild members and alumni of MassArt, RISD and SMFA
$10 for non-members
$2 for students with valid ID

Cost after October 28:
$8 for Graphic Artists Guild members and alumni of MassArt, RISD and SMFA
$15 for non-members
$5 for students with valid ID