After Several weeks of development we have settled on a final logo. It is not often that a design team has two concepts that are both so strong it is a struggle to choose one. Needless to say we are all very happy with our final decision and now have a beautiful logo to represent our exhibition as a whole. Moving forward, the graphics team will be creating image/informational boards for the IDEA Winners to explain the design process behind each product. In line with graphics, the Content Development team has been working to gather the winning products to display in the exhibition.
With all of these things coming together, The design of the exhibit has begun to truly come together. A collapsable, modular stand has been designed to use to display each of the winning products. The IDSA has also come through with information regarding what space in the Westin will be designated for our exhibit. After receiving this information, The site scouting team was able to creating a 1/32 scale model of our actual space, allowing us to create the entire Exhibition in scale to better understand foot traffic, visibility, flow and space.
The Team has secured a second location for the exhibition to move to after its premier at the Westin Waterfront Hotel! We will be moving the exhibit to MassChallenge! We are all excited to release this news as the exhibition will be there from August through October.
Tune In Next Week!