Friendly's Challenge

[christinaragucci]

Today, we kicked off an exciting project in partnership with Boston.com to help revitalize a well-known, local brand! Friendly's, who recently filed for Chapter 11 bankruptcy, opened its first ice cream shop in 1935 in our very own Springfield, Massachusetts. Our challenge: how would you re-envision Friendly's? From the menu to the dining experience, we're letting you re-design it all! The winner will be featured on Boston.com and in Design Museum Boston's upcoming exhibition: Beyond the Logo. The challenge deadline is December 1st so be sure to submit your entries for the Friendly's Challenge!