Design Museum Boston was on hand for this year's EDGE Conference: Branded in Boston. The AdClub put on a wonderful event with presentations from some great speakers. I spent a good portion of the time at our booth but I did manage to catch presentations from MassChallenge, Fidelity, and Continuum. As a matter of fact, I had the pleasure of introducing Harry West from Continuum who presented the work that they have done with Sprint. The most surprising and interesting presentation came from the closing keynote speaker, Jonathan Kraft of Patriots fame. Hearing how the Patriot's brand extended beyond just the logo to include the whole Patriot's experience virtually and physically was eye opening. It was a good day for Design Museum Boston who made some great connections. A very special thank you and kudos to the AdClub team for putting together a great day. Here's to future collaborations!